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Research & community

Real women.
Real voices. Real impact.

Your experience helps us create better protection. ASURA’s research and community vision gives women a voice in the future of feminine care.

Concept image of women sharing experiences at the ASURA forum

Listening. Learning. Leading.

100

The Women Forum

The 100 Women Forum is a platform for listening to women from different ages, professions and backgrounds. Its purpose is to understand what matters in real life, then bring those insights into the product-development conversation.

It sits alongside research panels, a Women’s Advisory Council, product-testing panels and an ongoing consumer-feedback programme in ASURA’s research vision.

Why take part?

Your voice deserves
to shape the future.

The best starting point for a better product is an honest account of the experience it needs to improve.

01

Share your experience

Tell us what works, what does not and what you wish existed. Everyday insights help us ask better questions.

02

Influence the design

Bring a woman’s perspective into product concepts and care priorities through discussions and feedback.

03

Find your community

Connect with a purpose shared by women who want more confidence, comfort and understanding in feminine care.

How participation works

From conversation
to better decisions.

01

Register interest

Tell the team who you are and why you would like to participate.

02

Hear from ASURA

The team shares available sessions, eligibility and the practical details before you join.

03

Share your voice

Take part in guided discussions, feedback activities or suitable product-research opportunities.

04

Help shape what’s next

Your perspective informs the questions, priorities and choices behind the product journey.

Participation details, eligibility and event dates are confirmed by the ASURA team. The original concept names Lagos, Abuja, Port Harcourt and Ibadan as forum locations; current schedules are available on enquiry.

Research perspectives

Better questions.
Better understanding.

DESIGNING WITH WOMEN

Lived experience belongs in the design room.

Women’s routines differ. A student, a professional and a new mother can each reveal a different care need. Listening across those experiences helps a brand avoid treating all women’s lives as the same.

LOCAL CONTEXT

Care should fit the life around it.

Climate, long commutes, workdays and movement all affect how women describe comfort. ASURA’s research vision brings those everyday conditions into the conversation about product design.

CONTINUOUS FEEDBACK

A conversation should continue after a concept.

Research is most useful when it informs the next decision. Feedback panels and advisory conversations are intended to create a continuing connection between the people using care products and the people developing them.

Join the research community

Your experience belongs
in the conversation.

Introduce yourself, tell us what you would like to take part in and share why ASURA’s mission matters to you.

The team can follow up with available opportunities and the details of participation.

ASURA community concept showing women together in branded shirts

Community & research application

Fields marked * are required. ASURA receives your submitted details to respond to this enquiry or application.

For applicants under 18, a parent or guardian should submit the application. ASURA will confirm consent arrangements before participation.

Before you join

A few useful answers.

ASURA’s community vision welcomes women from different backgrounds, including students, working professionals, mothers and entrepreneurs. Eligibility for individual activities is confirmed by the team. Enquiries involving younger participants should come through a parent or guardian.

Contact admin@asuraglobal.com for the current schedule. The dates shown in the original concept are not presented as current events on this site.

No. Registering interest starts a conversation with the ASURA team. Invitations, capacity, consent arrangements and activity details are confirmed separately.

When you submit this form, ASURA receives the details to review your interest and respond. Eligibility, consent and invitations are confirmed separately by the team.

Build with ASURA

Your voice makes a difference.

Start with a simple conversation about your experience and the future of care.