The deliberate use of digital platforms, channels, and technology to create and advertise a brand’s identity online is known as digital branding. This procedure includes using a variety of digital assets, such as websites, social media, emails, and multimedia content, to create a unified and recognizable brand image. Building a favorable image of the business, increasing its online presence, and proactively interacting with the target audience are the main goals of digital branding. Through the utilization of diverse online tools and tactics, this methodology seeks to provide a dependable and unforgettable brand encounter, cultivating reliance, allegiance, and awareness among users in the digital realm.